Organizing corporate events has a ton of benefits for your business. From generating business leads to establishing leadership in your industry, it makes sense for your business to host a corporate event like conferences or networking events for your clients.
However, your business may not have the resources in-house to pull off a great show. That’s where a corporate event planner comes in. You need to be careful when hiring an event planner, though, you don’t want to be disadvantaged in the transaction.
Here are 5 critical questions you need to ask your corporate event planner to ensure a profitable relationship for both parties.
1. Budgeting: You need to be sure what the event planner’s fees will cover. Will it cover logistics, support staff at the event, vendors and any other services they offer? This is to ensure that there are no surprise costs later on.
2. Planning Process: How long will the planning process take? How involved will your business be in the planning process? What will your business be responsible for during the planning process?
3. Contingency Plans: A great event planner should have a plan B if Plan A fails. You should know what plans are in place if anything goes wrong.
4. Marketing and Engagement: Will the event planner be involved in the promotion of the event? And how will event guests be engaged at the event? What games, contests or event engagement plans are in place?
5. Expertise: You need to ask your event planner which events they have organized, how they planned their previous events, the challenges they faced and how they managed them and how satisfied their previous clients are.
Be sure to take your time in hiring a planner, they are responsible for making your event a success or a failure. Also, be sure that the event planner you hire eventually, is someone you communicate well with.