Trade shows and exhibitions provide an opportunity for businesses in a particular industry, to showcase their products and services, stay on top of market trends and opportunities, and engage with industry peers and customers.

 

Without a doubt, Expos are big deals, not just for the business organizing it or the businesses participating, but also for event planners.

 

It’s not an uncommon practice for an organization to outsource the planning of a trade show or expo to an event planner. And as an event planner, you need to be on top of your game to get the job in the first place and deliver on the job effectively.

 

Here is a checklist for event planners, tasked with planning an Expo or exhibition

 

Location and Booth Operations: Obviously, the location of a trade show is critical. Since many expos are designed to draw in a lot of customers and industry practitioners, the event planner needs to advise the organization on the best venues that can hold its target crowd and that is easily accessible to its target audience.

 

A great event planner will also assist in negotiating the best price for the venue and handle booth locations and operations for the businesses that will exhibit.

 

Press: Event planners can partner with PR firms in order to market the trade show and reach its target market. Press involves getting the necessary media to educate the target audience about the expo, organizing press conferences and acquiring Media Partners for the expo.

 

Press, Promotion and Registration. The Ultimate Expo Checklist

Promotion: Event planners may be required to manage the promotion of an expo. This involves managing the organization’s owned and paid media. Owned media includes the organization’s website, content channels, social media channels etc. While paid media includes paid advertising, like radio jingles, TV ads and so on.

 

A great event planner should be versed in event promotion tactics like Hashtag activations, using digital media and so on.

 

Registration – Ticketing and Badges: Nothing is worse than standing in a long queue at an expo registration stand. It speaks volumes on the efficiency of the event planner and organization.

 

A way to avoid long registration queues is having pre-registered badges available. Participants that have pre-registered either on the organization’s website or any other registration portal, can go on a fast track and get their ready badges.

 

Engaged Expo Participants. The

Engaged Expo Participants

Event Engagement: Expos can be boring. And no one wants event participants that are not engaged at their event. There are several ways to boost participant’s engagement at expos.

 

You could include a small seminar, run contests and raffle draws or hire a photo-booth to keep guests engaged.

 

For event planners, successfully planning an expo can boost your profile. And staying on top of this checklist will help you deliver a great job for your clients.

 

 

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