There is nothing like in-person interactions. Even in marketing, your customers tend to remember a face to face meeting more than an email you send or a call you make. That’s why events provide such high returns on investments and impacts business relationships.
In order for you to get the best results from corporate events,and attract your ideal customers, you need to engage your audience in these 3 phases
Pre-Event Engagement:
The weeks and days leading up to your event are critical. They determine how many of your ideal customers will actually show up to your event and if they will be engaged with your brand at the event. One tip you can use to attract your ideal customers before your event is using branded social media campaign. This means creating an official hashtag for the event on Twitter, creating a different event page on Facebook, or building a community on LinkedIn for your event. There,you can provide exclusive content to your followers like event speakers, event set-up and behind the scenes of event planning.
During The Event:
You need to go the extra mile at the event proper to engage your customers. Do something innovative at your event like setting up the Magic Mirror at your event. The content of your event must also be focused on your ideal customer and you should always encourage their participation throughout the event.
Follow Up:
All your efforts will be for nothing if you fail to follow up with the leads you have generated from your events. Ensure you continue communication with your event attendees via social media and email campaigns.
By optimizing the above phases, you’re definitely going to get the best results from every event you organize and get complete customer engagement.