To help promote their event hashtag(#TWICE2015), Akin Eso and Wed Expo used PhotoGenic’s Hashtag Activation. The unique idea and services offered encouraged participation and saw a 200% increase in engagement over 2 days.
WED Expo was looking to add a fun, interactive, and socially driven activity to The Wedding Industry Conference and Exhibition in Lagos. Enabled by our #Hashtag Technology and by providing our InstaPrint Stations, they were able to incorporate On-site prints of Instagram photos, a wireless photo slideshow, and a memorable activity for attendees.
In addition to the wireless slideshow, our InstaPrint stations monitored, displayed, and printed the tagged Instagram photos. The branded 4″ x 6″ displayed #TWICE2015 logo and messaging and provided guests with a fun takeaway.
The results for #TWICE2015 Hashtag Activation were simply impressive. With about 1.3 Million in potential reach, 870 Mentions, and about 200% increase in engagement in just 2 days, everyone is now looking forward to #TWICE2016.
Amplify Reach and Engagement on Social Media with #Hashtag Activation
It’s a Simple Process
- Brand’s #Hashtag is Promoted: Attendees see and hear about your brand’s hashtag before, during, after the event
- Fans Generate Content: By sharing their experiences with photos on Instagram and Twitter
- Photos Gain Impressions: Friends of each fan that tags photos potentially see and connect to your brand.
- Brand Connects with Fans: Fans leave with a memorable and experiential interaction with your brand.
How Does It Work?
- Ahead of your event, we work with you to select a hashtag (e.g #TWICE2015)
- We’ll work with you to brainstorm creative ways to fully engage your audience on or before your event day (like Contests/Giveaways, Instagram Walls, and Scavenger Hunt)
- It’s event day, relax we have you covered. Using our technologies we’ll harness the power of social media for your BRAND by incorporating what your fans love – photos of themselves!
- It’s a Win, Win. Your fans view and/or print their Instagram or Twitter photos live at your event. INSTANT photos with your logo, messaging, and hashtag provide amazing branding benefits.
- At the end of event, we’ll provide you with a comprehensive reporting and analytics package on how your hashtag performed.
PhotoGenic #Hashtag Activation can be used in creative ways like Contests and Giveaways, #VIP Hashtags, Video Posting, Scavenger Hunts, and much more. Some of our popular Add ons with #Hashtag Activation are:
- + Full Kiosk Graphic Branding Wraps
- + Auto Facebook Album Uploads
- + PhotoGenic Fairies
- + Photo Gallery Microsite
- + Custom Props
- + Promotional Ads, Fliers, and Signage
- + Wireless Slideshow